How does that even work?

Normally I don't post on this sort of thing, but this is just toooooo, funny.
London (Reuters),
 A British medical company is likely to recieve product marketing approval from the E.U. for its ERECTION-BOOSTING CONDOM!! Why has this taken soooo long? I can see the U.S. infomercials now. Why is John smiling? Because John has bought a case of King Kong Kondoms!!!! That's right, you too could be the owner of a taaaaaaallllll skyscraper. (I gotta stop, I'm embaressing myself.)
Protect your   ????????,
Rodger B>)